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Position Title: Director, Rapid Response (14149)
Position Number: 14149 Open Date: 8/4/2017
Department: University Communications Close Date:  
Salary Range: Commensurate with experience Band: Function Leader B
Work Hours per Week: 35-Exempt Position Type: Full-time Staff

Description:
This position is responsible for setting up and implementing a rapid response function within University Communications. The director will be responsible for real-time monitoring, messaging, response and analysis of news, issues, emergencies and crisis situations and will plan proactively and respond promptly on behalf of the university. This position manages and updates emergency communications processes, protocols and response, and will be capable of serving as university spokesperson for university-wide statements during a crisis, as needed.      

The position manages issues and crisis-related media relations and social media monitoring and measurement, and prepares situational, weekly, monthly and yearly reports on announcements, issues and crises. This position contributes content to the media relations web site and other university web sites related to issues and announcements. This position engages with and responds to university administrators, the news media, and social media outside of regular office hours on a regular basis.    
Educational Requirements:
Bachelor’s degree in related field required. Completion of crisis or reputation management training, certificate or advanced coursework desired.
Minimum Requirements:
  • At least 10 years of full time issues management and crisis communications experience
  • Senior consultative abilities
  • A proactive, client relations focus and attitude
  • Strong, effective writing, verbal, and interpersonal skills
  • Mastery of social media best practices and monitoring tools, media relations software and news distribution tools, web publishing/content management systems, and common office computer software programs (Outlook, Powerpoint, Excel, Word)
  • Experience and ability to work well and meet deadlines under pressure while handling multiple projects and issues
  • Excellent organizational and record keeping skills
  • Ability to research and understand the legal and political aspects of issues
  • Must work with urgency, accuracy and attention to detail, and demonstrate mature judgment and professionalism with a variety of internal and external stakeholders in a knowledgeable, persuasive, and timely manner
  • Must be able to communicate with tact and diplomacy
  • Solid working knowledge of public relations and social media best practices, strategies, systems and techniques for obtaining positive news coverage, and minimizing negative news coverage and social media activity
  • Ability to develop strong relationships with key media outlets, and respond appropriately to issues on social media
  • Must demonstrate tangible success in developing and executing issues and crisis communications plans and campaigns
  • Demonstrated experience as both a strategic and hands-on team player
Additional Information:
This position requires frequent early morning, evening and weekend work to respond to breaking news, issues and crises.      

Hiring offers for this position are contingent on the successful completion of  a background check.    

American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
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