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Position Title: Director of Marketing and Communications (5710)
Position Number: 5710 Open Date: 1/10/2013
Department: WAMU 88.5 Close Date:  
Salary Range: Commensurate with Experience Band: Team Leader/Consultant
Work Hours per Week: 35 Position Type: Full-time Staff

Description:
This position is a member of WAMU's senior executive team, and is responsible for the overall integrated marketing strategy for all programs on all channels, wamu.org, on-air personalities and the station overall to the National Capital region. Communications/Media Relations, Graphic Design and Digital departments all report to this position and it is a key member of WAMU's crisis communications team.
Educational Requirements:

- Bachelor's degree in marketing, journalism, communications, or related field, or at least 8 years’ experience in marketing and/or public relations.

Minimum Requirements:

- Must show experience directing/supporting/aligning every component of an integrated marketing program including: public information (including print and outdoor/transit advertising), public outreach and community relations, publication production, graphic design, and media relations.
- Strong candidates will present a forward looking sensibility of web/digital being a differentiated channel of content & community engagement, as well as an augmentation/extension of broadcast content and, a distribution platform.
- Must be able to analyze/interpret WAMU’s market and brand distinction (using formal research and other means), and envision/implement strategies to grow awareness for WAMU’s five content channels (including wamu.org) and its community impact, with measurable results.
- Must be able to articulate and maintain internal image/brand awareness conventions; regulate use of logo and brand.
- An understanding of "firewall" issues relevant to a news organization and professional journalists is necessary.
- Excellent copywriting and editing skills a must, as are strong public speaking skills and the ability to serve as a public point of contact.
- Familiarity with Public Broadcasting is necessary.

Preferred Requirements:

- Highly desirable if candidate has promoted diverse topics and “product lines” especially within a single company, with demonstrated ability to scale up or down in project size/magnitude—skill sets to include project planning/development/management, budgeting, oversight of creative, media buying (including barter), merchandising and ability to coordinate with other departments in support of integrated promotions, messaging (including through social media) and activities/events.
- Advanced studies in marketing/PR and experience with digital/social media. - Evidence of strong press contacts in Washington media or ability to build press contacts a plus.
- Supervisory/Team Leader experience a plus.

Additional Information:

WAMU 88.5 serves 787,000 listeners weekly across analog, HD and online platforms. We are a multi-platform, multi-media organization focused on community engagement and committed to lifelong learning, journalistic integrity and inclusive, authentic cultural expression.

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